Marketing

<p>They say your vibe attracts your tribe. Your investing personality might say a lot about your approach to business! Find out which of our mining investor personas suits you best with our 10 question quiz.</p>
<p>Want to learn more about different investor types? <a href="https://terrafirmamarketing.ca/resources/lessons-from-the-klondike-marketing-to-junior-mining-investors/">Read the full article here</a>, or check out our quick investor persona summaries below (click to enlarge).</p>
<p><a href="https://blackbean.wpenginepowered.com/mining-micro/wp-content/uploads/sites/22/Mining-personas.jpg"><img decoding="async" src="https://blackbean.wpenginepowered.com/mining-micro/wp-content/uploads/sites/22/Mining-personas.jpg" alt="mining personas graphic" /></a></p>


Which Investor Persona Are You?

Investor

Documents

<p>Check out the slide deck from our in-depth webinar, developed in partnership with the <a href="https://www.cim.org/">Canadian Instititue of Mining, Metallurgy, and Petroleum</a>, on how junior mining firms can leverage brand storytelling to captivate modern investors. We&#8217;ll explore the rich narratives behind famous gold rushes like the Klondike and draw parallels to today&#8217;s mineral exploration. Learn how to craft compelling stories that resonate with investors—from speculative day traders to long-term growth investors—using the timeless excitement of exploration, risk, and reward. Discover how the frontier spirit still drives investment, and how your mining company can harness it to build a loyal, engaged investor base.</p>
<p><strong><a href="https://blackbean.wpenginepowered.com/mining-micro/wp-content/uploads/sites/22/CIM-Webinar-by-BlackBean-Marketing.pdf">Download slide deck</a></strong></p>


Brand Storytelling for Junior Miners

Storytelling

<p>We evaluated the digital marketing practices of the top 50 mining companies in North and Central America, and analyzed their performance to uncover opportunities for companies in this industry to win at sales and marketing!</p>
<h3 class="h2 w-full text-center pb-4">What’s Covered in This Report</h3>
<h5 class="pb-4 pt-6 w-full">Business Data</h5>
<div class="testimonial-text w-full">
<p>Get revenue data, brand image, performance metrics, website traffic numbers, and more for 50 of the world’s biggest mining companies.</p>
<h5 class="pb-4 pt-6 w-full">Competitive Marketing</h5>
<div class="testimonial-text w-full">
<p>Learn which top mining companies rely on social media, organic search, or digital advertising.  Benchmark your own strategy against the industry’s leading players.</p>
<h5 class="pb-4 pt-6 w-full">Technical Performance</h5>
<div class="testimonial-text w-full">
<p>Understand how website technical performance impacts digital marketing efficiency. Find out which websites perform best, and what you can do to compete online!</p>
<p><strong>Fill out the form on the right to download the document!</strong></p>


Comprehensive Knowledge Base

Resources

Which Investor Persona Are You?

Which Investor Persona Are You?

Brand Storytelling for Junior Miners

Marketing Insights For The Mining Sector

Lessons from the Klondike: Marketing to Junior Mining Investors

Ready to Continue With Your Form?