77% of major mining companies employ content and email marketing strategies. What else are they doing? Find out in the 2024 Mining Marketing Report.

<p>From ESG commitments to your latest drill results, how you present your work matters. We can help you reach diverse investor audiences, encourage long-term investment, and grow your visibility on the market through exceptional branding, presentation, and storytelling.</p>


Enabling mining success through brand marketing

success

Learn how top mining firms leverage marketing for growth and how you can catch up with our mining industry marketing audit!

Effective Marketing for the Mining Sector

Mining

Market Insights

<p>Today&#8217;s stock market complexion is radically different compared to a decade ago. Retail investors are significant players in the market now, especially in junior mining! Get our junior mining shareholder analysis today and learn how retail investment is shaping the mining sector.</p>


Junior Mining Shareholder Analysis

Brand Storytelling

<p>The mining industry relies on junior miners to find new opportunities, but investment in mining exploration is low. Junior miners have an exciting story to tell, but are their audiences hearing it? Learn about brand storytelling and how it can galvanize your investor base with our article &#8220;Lessons from the Klondike: Marketing to Junior Mining Investors.&#8221;</p>


Is the Klondike still calling?

For the Earth

From the Earth

Explore Our Resources

How we support miners of all sizes with IR and marketing services

Presentation Design

<p>As investing becomes less centralized, IR messaging needs to catch up. Your reporting should be accessible to a range of audiences, not just fellow miners and institutional investors. We can help write and design presentations, reports, and press releases that will inform and intrigue mining experts and general investors alike.</p>


Effectively deliver your message

Brand Development

<p>Negative perceptions toward mining are limiting factors for mining outfits big and small. Your brand doesn&#8217;t just intrigue investors; it can influence stakeholders of all kinds, from government officials to local residents. Learn how superior branding can improve your financial and operational outcomes.</p>


Tell your unique story

Websites and automations

<p>The mining industry lags behind in realizing digital transformation. <a href="https://web-assets.bcg.com/65/43/b63e686f453d82fb46f6a0702e2d/bcg-racing-toward-a-digital-future-in-metals-and-mining-feb-2021.pdf">Research from Boston Consulting Group</a> shows that mining and metals companies are 30-40% behind comparable industries when it comes to digital maturity. We help businesses build highly functional websites and digital experiences while streamlining business processes through automation.</p>


Embrace digital transformation

Mining Marketing

<p>They say your vibe attracts your tribe. Your investing personality might say a lot about your approach to business! Find out which of our mining investor personas suits you best with our 10 question quiz.</p>
<p>Want to learn more about different investor types? <a href="https://terrafirmamarketing.ca/resources/lessons-from-the-klondike-marketing-to-junior-mining-investors/">Read the full article here</a>, or check out our quick investor persona summaries below (click to enlarge).</p>
<p><a href="https://partners.blackbean.marketing/mining-micro/wp-content/uploads/sites/22/Mining-personas.jpg"><img decoding="async" src="https://partners.blackbean.marketing/mining-micro/wp-content/uploads/sites/22/Mining-personas.jpg" alt="mining personas graphic" /></a></p>


Which Investor Persona Are You?

Investor

<p>Check out the slide deck from our in-depth webinar, developed in partnership with the <a href="https://www.cim.org/">Canadian Instititue of Mining, Metallurgy, and Petroleum</a>, on how junior mining firms can leverage brand storytelling to captivate modern investors. We&#8217;ll explore the rich narratives behind famous gold rushes like the Klondike and draw parallels to today&#8217;s mineral exploration. Learn how to craft compelling stories that resonate with investors—from speculative day traders to long-term growth investors—using the timeless excitement of exploration, risk, and reward. Discover how the frontier spirit still drives investment, and how your mining company can harness it to build a loyal, engaged investor base.</p>
<p><strong><a href="https://partners.blackbean.marketing/mining-micro/wp-content/uploads/sites/22/CIM-Webinar-by-BlackBean-Marketing.pdf">Download slide deck</a></strong></p>


Brand Storytelling for Junior Miners

Storytelling

<p>We evaluated the digital marketing practices of the top 50 mining companies in North and Central America, and analyzed their performance to uncover opportunities for companies in this industry to win at sales and marketing!</p>
<h3 class="h2 w-full text-center pb-4">What’s Covered in This Report</h3>
<h5 class="pb-4 pt-6 w-full">Business Data</h5>
<div class="testimonial-text w-full">
<p>Get revenue data, brand image, performance metrics, website traffic numbers, and more for 50 of the world’s biggest mining companies.</p>
<h5 class="pb-4 pt-6 w-full">Competitive Marketing</h5>
<div class="testimonial-text w-full">
<p>Learn which top mining companies rely on social media, organic search, or digital advertising.  Benchmark your own strategy against the industry’s leading players.</p>
<h5 class="pb-4 pt-6 w-full">Technical Performance</h5>
<div class="testimonial-text w-full">
<p>Understand how website technical performance impacts digital marketing efficiency. Find out which websites perform best, and what you can do to compete online!</p>
<p><strong>Fill out the form on the right to download the document!</strong></p>


Effective Marketing for the Mining Sector

From the Earth

For the Earth

How we support miners of all sizes with IR and marketing services

Mining Marketing

Ready to Continue With Your Form?